Examples: Website Design

Entice visitors to explore: French Riviera Vacations focuses on the French Riviera as an ideal winter vacation destination. The breathtaking aerial view of the Mediterranean leads people to think, “Wow, I want to go there!” and makes them want to learn more.

Showcase a photographer’s work: Mary Juneau-Norcross, photographer, wanted a simple design that would show people how her photographs would look when framed and placed on a wall. The site displays her photos of Paris, Provence, Boston, Cape Cod and other subjects.

Publicize a Musical: Precious Bane, the Musical, is a musical adaptation of a novel of the same name published in 1926. The painting captures the musical's setting and mood. The website offers excerpts of the music, a video of a read-through, plus photos of the cast, a synopsis of the story and information about the musical’s authors.

Convey ambiance of friendly local restaurant: Lucky’s Cafe in Worcester MA, offers gourmet quality food in an intimate setting. The soft lighting and warm textures of wood and brick are complemented by each day’s fresh flowers. The website displays menus for breakfast, lunch, dinner and Sunday brunches, together with times of operation and contact information.

Entice people to go to France: Jo Beichler, owner of Latitudes Travel & Tours, offers travel packages for people with specific interests — such as Wine Roads, Glorious Food, and Off the Beaten Path. Her website is rich with photographs and the colors of Europe. Jo updates the site herself. The basic design was created by Martha Myers Design, and then modified in collaboration between Jo Beichler and myself.

Establish ambiance of healer: Sandra Hurlbut, transformational healer, has a deep spiritual connection with the Southwestern desert landscape. Her website displays randomly chosen quotations from inspirational leaders and photographs of waterfalls and Arizona.

Animate a sunrise: Chris Wojnar, Feng Shui & Space Clearing expert, used a photograph of a sunrise on her business card to portray the emergent quality of her work. We designed her website on the foundation of this photo.

Promote and sell a book: Author D. A. Royster had published a children’s book about Black American adoption, and wanted to promote and sell it online. We took the cover of her book and used it for the home page of her website, and made an image of a crayon for the buy-now button.

Follow the client’s vision: Dunroven Farm — a full care equine facility, offering boarding, training, and lessons in both dressage and eventing — is set on 26 acres of rolling pastures and pine-studded paddocks in Harvard, MA. Owner Laura McGovern and Jay Wallace gave us a sketch of their vision for the site, together with a wonderful set of photographs that illustrate their focus on riding, horsemanship, and safety.

Give a “facelift” to an old website: Psychotherapist William W. Snow explores the psychology of emotion — feelings such as depression, anxiety, frustration, shame, guilt, loneliness and anger — in articles addressing what to do about conflict, stress, procrastination, dependency and aggression. Created when the Web was young, the site needed a “facelift” of shorter lines, cheerful colors, and better navigation.