Three Ways That ‘Think Blog’ Makes Your Website Life Easier

In the movie The Graduate, Dustin Hoffman’s parents throw a party to celebrate his graduation from college. Their friend approaches Dustin with one word: PLASTICS—the “big idea” of the 50s.

In today’s world, if you want your website to get you found on search engines, build a pool of potential clients, and save you time and money, then I have one word for you:


Not that you must DO a blog, but you must THINK BLOG. It can make a big difference to your bottom line.

How can ‘Think Blog’ earn you more money?

By bringing more and happier customers to your door. WordPress was created for blogging, but now makes it easy to build a regular website as well. In particular, WordPress:

1. Helps visitors find you on search engines and find what they want on your site.

2. Separates content from design—saving you time and hassles in the long run.

3. Makes blogging easy—which helps expand your pool of prospective customers.

Let’s start with the second point: that WordPress separates content and design. Why should you care?

Because this feature can save you time and money when your website needs a new look and feel.

Why does your website need redoing if its content stays the same? Because websites have changed radically over the past ten years, and show every sign of changing just as radically over the next decade or two.

Since the Web started, monitor sizes have more than doubled. Old websites use only one-quarter or less of today’s screens—and look very outdated! However, mobile devices are fast overtaking desktop devices—and what they display is radically different from a large, flat screen. Soon, your website will need to be viewable on both types of systems: desktop and handheld.

With WordPress, changing the design is as easy as selecting a new template.

You just click a few buttons in the interface. If you don’t like any of the free themes, your website designer can create a new template for you in a matter of 3-10 hours, depending on the complexity of the design. More importantly, there is no need to recreate the pages on the site!

For old sites constructed with software like Dreamweaver, the pages often must be redone when a site is redesigned for today’s world. A website I created in 1999 now has more than 300 pages—each with code that specifies fonts inside each paragraph. That was best practice back then. Now, it would be a nightmare to change—and costly in both time and money.

WordPress also saves you time and money because it’s easy for you to update the content yourself. No more waiting for your Web developer, or having to pay them to make minor changes.

WordPress also helps your bottom line by bringing more people to your door.

Google loves WordPress because it’s easy to identify fresh content and clear what a page is “about”. WordPress categories and tags also make visitors happy—they can click on anything that interests them and find what they are looking for.

Happy viewers are more likely to stay on your site, come back to your site, and contact you when they need your services. They’re also more likely to subscribe to any “news” or other fresh content you post on the site.

Your fresh content doesn’t have to be “bloggy”.

You can use blog posts for any kind of content. For example, a playwright client is putting monologues into her posts. This allows us to assign each monologue to one or more categories: such as men, women, seniors, and teenagers—as well as tagging the monologue’s keywords: such as Christmas gifts, war in Iraq, Obamacare and so on.

Visitors can click on a category or tag, such as seniors or Iraq, and view a page listing all the posts assigned to that category or tagged with that subject. So it’s easy for them to explore the ideas on your site.

Speaking of ideas, what should you blog about?

Having some kind of blog is a great way to build your pool of potential clients. If you’re stuck for what to write about, come up with useful tips.

That means giving away some of your knowledge. Yes, for free. You’ll still get paid for implementing your ideas. But the more your customers understand about important facets of your work, the easier they are to work with.

What kinds of questions do they ask you? What do you wish they understood better? Especially, what problems would your knowledge solve for them if they knew just a little more than they do now?

How often should you “blog”?

At least once a month, and not more than once a day. And keep it short—unless you specialize in a once-a-month comprehensive answer to a single question. One newsletter I often read is from a fellow who calls himself a “computer driving instructor”. When he talks about why you should backup your hard drive, his reasons are thorough and convincing!

So in summary, “think blog”!

Blogging—as publishing useful tips or other material your readers are looking for—helps build your customer base. Using a blog structure makes it easy for viewers to explore your site, and easier for them to find you. Choosing WordPress in particular separates content from design and saves you time and hassles in the long run.

The end result? A website that helps grow your business, attract better customers, and bring more revenue to your bank account.

This entry was posted in Marketing, Search Engine Marketing (SEO), Social Media, Website Strategies.
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