Marketing

The Web offers new and different marketing opportunities for savvy business owners.

Three Ways That ‘Think Blog’ Makes Your Website Life Easier

In the movie The Graduate, Dustin Hoffman’s parents throw a party to celebrate his graduation from college. Their friend approaches Dustin with one word: PLASTICS—the “big idea” of the 50s. In today’s world, if you want your website to get you found on search engines, build a pool of potential clients, and save you time […]

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Does Your Website Flunk the #1 Rule for Attracting More Customers?

Think of your website as going out on a first date. The sweaty palms, the racing heart. Will he/she like me? What do I talk about? Should I try for a kiss on the first date or wait for the second? Sure, you want to wow your visitors—and convince them to call for that free […]

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Smart & Steady Marketing Overcomes Slumping Sales

All businesses lose customers — whether from economic downturns or simple attrition: People lose or change jobs, move across the country, get sick, even die. Every thriving business needs a strategy for replacing lost customers. Your online presence — website, e-news, social networking and more — is a vital part of that strategy. Your website […]

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Viral Marketing Vanquishes Viewer Boredom

Sell It Online by Word of Mouth! Viral marketing is the fine art of saying something so interesting, outlandish or outrageous that people forward it to their friends. Recipe 1: Add Sex and Stir! Sex sells — or at least grabs our attention. Think outside the box. If you can think of ways that your […]

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Three Tips for a Powerful & Effective Home Page

We’ve all heard it: “Don’t judge a book by its cover.” But if people didn’t do it, the saying wouldn’t exist, right? Even though we shouldn’t judge a book by its cover, a wine by its label, or a business by its website’s home page, we do. So make your home page work for you! […]

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